How We Handle Information.

1. Scope and controller

This Privacy Policy applies to personal information collected by Advisory Incubator through the Advisory Incubator website, application forms, resource downloads, email and SMS communications, calls, events, program inquiries, purchases, member onboarding, and related public or program surfaces that link to this policy.

The legal entity for Advisory Incubator is Advisory Incubator, Inc., with a mailing address at 777 Hornby St, Vancouver, BC V6Z 1S2. Contact: info@advisoryincubator.com.

This policy is intended to be read together with our Terms & Disclosures, any signed program agreement, order form, invoice terms, and any additional notice shown at the point where information is collected.

2. Information we collect

The categories of personal information we collect depend on how you interact with us. They may include:

• Identity and contact information: name, company, title, email address, phone number, social profile, location, and similar business contact details.
• Application and qualification information: business background, revenue, offer, market, outbound experience, goals, operational capacity, current constraints, answers submitted through application forms, and information discussed on calls.
• Commercial information: inquiry history, application status, purchases, invoices, payment status, program access, resource downloads, and communications with us.
• Communications: emails, form submissions, call notes, messages, support requests, testimonials, feedback, and other information you choose to send.
• Technical and usage information: IP address, device type, browser, operating system, referring page, pages viewed, timestamps, approximate location derived from IP address, link clicks, form interactions, and similar site analytics data.
• Program participation information: onboarding details, business implementation notes, progress updates, coaching context, vendor or tool preferences, and other information shared if you become a participant.

3. Sources of information

We collect information directly from you when you submit an application, download a resource, join a call, email us, message us, purchase access, complete onboarding, or participate in the program.

We may also collect information automatically through website hosting, browser logs, cookies, analytics tools, form tools, email tools, calendar tools, and similar technology. If you interact with us through a third-party platform, such as Fillout, X/Twitter, LinkedIn, Calendly, Stripe, Wise, Slack, Google, or another tool referenced by the site or program, that platform may provide information to us according to its own terms and privacy policy.

For business-to-business outreach, we may receive business contact information from public sources, data providers, referrals, professional networks, or business directories. We use that information for ordinary business communication, lead qualification, relationship management, and marketing where permitted by applicable law.

4. How we use personal information

We use personal information for the purposes identified at collection and for purposes that are reasonably related to your relationship with us, including to:

• operate, maintain, secure, and improve the website, forms, resources, and program infrastructure;
• process applications, evaluate fit, schedule calls, respond to inquiries, and communicate with you;
• deliver lead magnets, newsletters, updates, educational content, and other requested resources;
• manage purchases, invoices, payment status, access, onboarding, member support, and program operations;
• personalize communications, understand which resources are useful, and improve marketing and content;
• document business interactions, protect against fraud, enforce agreements, preserve legal rights, and comply with law;
• analyze aggregated or de-identified usage patterns, demand signals, application quality, and site performance.

Where consent is required, we rely on consent. Where other lawful bases apply, we may rely on contractual necessity, legitimate business interests, legal obligations, or other bases recognized by applicable privacy law.

5. Cookies, pixels, analytics, and email tracking

The site and related tools may use cookies, pixels, local storage, server logs, analytics tags, email pixels, and similar technologies to remember preferences, understand site traffic, measure resource interest, detect errors, protect forms, attribute inquiries, and improve communications.

These technologies may record information such as pages viewed, referrers, link clicks, approximate location, device/browser information, timestamps, and whether an email was opened or clicked. Third-party tools may set their own cookies or collect their own usage information when embedded, linked, or used to operate forms, scheduling, payments, analytics, advertising, or resource delivery.

You can usually control cookies through your browser settings. Blocking cookies may affect site functionality, forms, analytics accuracy, or resource delivery. Where legally required, we will present additional consent choices for non-essential cookies or similar technologies.

6. How we disclose information

We disclose personal information only as needed for legitimate business, operational, legal, and compliance purposes. This may include disclosure to:

• Service providers and processors: hosting, forms, CRM, email, analytics, payment, scheduling, document, call-recording, community, support, security, automation, and cloud infrastructure providers.
• Professional advisors: lawyers, accountants, tax advisors, compliance advisors, consultants, and insurers.
• Program operations partners: contractors, vendors, or operational partners who help deliver resources, manage applications, support participants, or operate program infrastructure under appropriate confidentiality obligations.
• Corporate transaction parties: counterparties and advisors in connection with a merger, financing, acquisition, reorganization, sale of assets, diligence process, or similar business transaction.
• Legal and safety recipients: regulators, courts, law enforcement, platform trust and safety teams, or other parties where disclosure is required or appropriate to comply with law, enforce rights, prevent fraud, protect safety, or respond to legal process.

We do not sell personal information. We also do not knowingly disclose personal information for cross-context behavioral advertising in a way we understand to be a "sale" or "share" under California privacy law. If our practices change, this policy and any required opt-out mechanism should be updated before launch of that practice.

7. Your privacy rights and choices

Depending on where you live and the laws that apply, you may have rights to request access to, correction of, deletion of, portability of, or restriction of certain personal information. You may also have rights to withdraw consent, object to certain processing, opt out of marketing communications, or complain to a privacy regulator.

You can unsubscribe from marketing emails using the unsubscribe link in the email where available, or by emailing info@advisoryincubator.com. Transactional, application-related, legal, security, and program-administration messages may still be sent where permitted by law.

To make a privacy request, email us with enough information to identify you and understand the request. We may need to verify your identity before acting. We may deny, limit, or defer a request where permitted or required by law, including where information must be retained for legal, security, contract, dispute, accounting, tax, fraud-prevention, or legitimate business reasons.

California and other U.S. state notices

If a U.S. state privacy law applies to your information, you may have additional rights under that law. We do not discriminate against individuals for exercising applicable privacy rights. Because privacy laws include thresholds and exemptions, not every right applies to every visitor, applicant, or participant.

Canada, EEA, and UK notices

If Canadian, EEA, UK, or similar privacy law applies, we process personal information according to applicable principles of accountability, identifying purposes, consent where required, limiting collection, limiting use and retention, safeguards, openness, access, correction, and complaint handling.

8. Retention and security

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including to operate the site and program, maintain business records, manage applications, provide resources, comply with law, resolve disputes, enforce agreements, support audits, and protect legitimate business interests.

Retention periods vary depending on the type of information, the relationship, legal obligations, operational needs, and whether the information is needed for tax, accounting, contract, security, compliance, dispute, or fraud-prevention purposes. We may retain de-identified, aggregated, or anonymized information for longer periods.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No website, email system, form tool, payment processor, cloud provider, or internet transmission is perfectly secure. You should avoid sending sensitive information through ordinary email or public forms.

9. International processing and third-party sites

Advisory Incubator is based in Canada and may use service providers, contractors, cloud systems, and business tools located in Canada, the United States, the United Kingdom, the European Economic Area, or other jurisdictions. Your information may be processed, stored, accessed, or transferred outside your province, state, or country, where privacy laws may differ from those where you live.

The site and program may link to third-party websites, resources, platforms, social media posts, payment tools, application forms, scheduling tools, data providers, AI tools, mailbox providers, and vendor platforms. Those third parties operate under their own terms and privacy policies. We are not responsible for their privacy, security, availability, pricing, or data practices.

10. Children

The website and program are intended for adults and business operators. We do not knowingly collect personal information from children under 13, and the program is not directed to minors. If you believe a child has provided personal information to us, contact us so we can review and delete it where appropriate.

11. Changes to this policy

We may update this Privacy Policy from time to time. The effective date above reflects the current version. If a change is material, we may provide additional notice where required by law. Continued use of the site or program after an updated policy is posted means the updated policy applies going forward.

12. Contact

Questions, requests, complaints, privacy notices, or withdrawal-of-consent requests can be sent here: